Theme Park Report
Shanghai LEGOLAND Resort saw the number of international visitors increase by nearly 2.5 times year over year during the summer season, according to Global Times reporting cited by Blooloop.
The resort said the growth came as it continued improving services for international tourists. Its international app has been launched across markets in the Asia-Pacific region, Europe and Oceania, while the resort is also promoting its connections with Shanghai’s wider transportation network.
LEGOLAND Shanghai is located near Jinshanbei Railway Station. According to the resort, visitors can travel from the Shanghai Hongqiao transport hub to Jinshanbei in as little as 18 minutes before taking a short shuttle ride to the resort. The full journey from Shanghai Hongqiao International Airport can take as little as 30 minutes, the resort said.
The increase at LEGOLAND formed part of a broader rise in inbound tourism in Shanghai. Shanghai immigration authorities handled 467,000 inbound foreign travelers in July, up 19.4 percent from the same month a year earlier, according to data from the Shanghai municipal government’s official website. Of those travelers, 296,000 entered China through visa-free policies or the 240-hour visa-free transit policy.
Shanghai L+SNOW Indoor Skiing Theme Resort also reported increased visitation from foreign tourists. Wang Xiaobo, the resort’s assistant general manager, told Xinhua News Agency that the venue received about 120,000 visits in July, including approximately 10,000 by foreign tourists. The total was more than 30 percent higher than in June.
Hu Qimu, a professor at the Maritime Silk Road Institute of Huaqiao University, told Global Times that inbound tourism in China is expanding beyond traditional sightseeing to include leisure, cultural entertainment and immersive experiences. He identified improved visa-free policies, recovering international flights and greater travel convenience as factors supporting that expansion.
Hu also said major cultural and tourism projects, including Shanghai Disney Resort and Shanghai LEGOLAND Resort, are helping broaden the city’s tourism offerings. The report noted that Shanghai’s aviation hubs, high-speed rail network and public transportation could further support the movement of international visitors through the city and the wider Yangtze River Delta.
